PPC Management

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model—if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
PPC or Pay Per Click is a very effective alternative to organic search results in driving traffic to your website. You can pay the search engine to display your Ad on the search engine results page when somebody searches for the products or services that you sell.The way this works is that you first bid on the keyword(s) that you feel best represent your products and services and then every time someone clicks on your advertisement on the search engine results page for your keyword(s), you pay the search engine for directing the Internet User to your website.Since every click on the Ad costs money, it’s very easy to blow your budget on a poorly managed PPC Campaign. The most common mistakes advertisers make is that they
(1) target very general keywords,
(2) don’t target the right breadth of keywords,
(3) bid more than is cost effective and
(4) don’t give adequate attention to the target website.
PPC campaign management is a detailed process which requires a lot of research and analysis. It’s imperative that you choose the SEOi Company that offers professional PPC services and will get you the maximum Return On Investment (ROI).

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